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7 REASONS WHY CUSTOMERS CHOOSE YOUR PRODUCT

If you want to get people to buy from you, you need to understand the reasons why people make a purchase decision. Price plays an important role, but what about other important factors? There are many reasons why customers buy from you, here are seven of the most popular reasons why customers want to buy from you.

Benefit.

Many customers view price as the primary reason for purchasing in a particular business. Companies understand this and try to make their prices as attractive as possible so that customers feel that they can save a lot of their money by doing business with you. However, when the price is the main reason a potential customer buys from you, customer loyalty is based purely on price, not the company. The customer has no loyalty to your brand or business and will buy from another company if the price is lower.

Confidence.

Most buyers will check reviews of a company to determine its reputation. Business owners invest in reputation management and monitor the internet with tools like Google Alerts to see what's being said about their business. Reputation is an important part of the buying decision and will inevitably affect a company's sales.

Culture.

If a client feels that your values ​​align with theirs, they are more likely to want to connect with you and do business with you. Therefore, it is important to demonstrate your culture through social networks and share your thoughts with others.

The pursuit of comfort.

Everyone wants life to be as easy as possible. In today's world, people are increasingly faced with stress, so they prefer products that can reduce their anxiety. Even if your product or service is not a necessity, it can be exactly what will make life more convenient and comfortable. If you find a way to make people's lives easier and reduce stress, you'll be well on your way to getting them to buy from you.

Health/Wellbeing.

Personal well-being is perhaps the most important thing for people. If a product guarantees that it will help people live fulfilling and healthy lives, people will buy it. Such products will always be relevant, especially if they have demonstrated their positive effect well.

Impulse.

Let's talk about impulse buying. We've all experienced it at one time or another. When we buy on impulse, it's usually the product that makes us happier. Such purchases are made without much thought and doubt.Products that have a bright design and evoke positive emotions in the buyer are great for impulsive purchases. Social media like Facebook, Instagram, and Pinterest are great for finding impulsive buyers.

Fear.

The motivation for shopping out of fear is to protect yourself from something bad. Fear of danger can be a powerful motivator to buy certain products. People will buy new home security equipment if they find out about an increase in burglaries in their area. This will help reduce the feeling of fear.

People will buy things that will protect them from future losses, such as home insurance. Or, a more popular example is a phone case that will protect your phone from damage and your budget from future losses.

All these reasons can contribute to the fact that the client will choose your product, and not a competitor. When you discover them, you can scale your business to meet the needs of a larger group of customers.

Do you know why your customers choose you? If not, find out! This may affect the development of your business.  

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