How retail and the Z-Price price monitoring service are connected | Z-PRICE

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Retail! What is it? Retailer! Who is it? What are they interested in?

Retail! - What is it?

Everyone knows the word "Retail", but if you are not from the trade sphere, then you will think that this does not concern you. You are mistaken, each person in one way or another comes into contact with retail, because it is retail trade, or in formal language - the sale of a product to the end consumer.

Retailer! Who is it?

Retailers are retail companies. Websites, whether online or a mall near your home, where you buy products for yourself, are retailers. Any shops for cosmetics, toys, clothes, even a car dealership and a bank where you are served.

What are they interested in?

For quality work, those in charge of this industry resort to special retail technologies, for example:

Так как при покупке чего-либо cost savings остается по-прежнему одной из самых главных причин, которой руководствуются люди. Поэтому КЛИЕНТУ важно купить товар по самой низкой цене, а РИТЕЙЛЕРУ важно привлечь клиента потратив минимальное количество бюджета.
В решении этого вопроса поможет will help in this matter.

Why do retailers need monitoring?

Обычно такой вопрос можно услышать from people outside of retail или from the owners of narrowly focused stores, которые самостоятельно в состоянии отслеживать цены на свои товары, или from retailers who have encountered difficulties in their work after monitoring.

Retailers need to always maintain a correct pricing policy. This means striking a balance between driving sales and maintaining profitability.

И тут выручает helps out.

Price monitoring is an integrated approach to the daily work of a retailer, which requires routine work.

Using monitoring, the seller always remains aware of the current price of the product and, if necessary, can adjust it or set profitable promotions that will attract more customers.

Monitoring, no doubt, helps to increase the company's profits (knowledge is power, assess the situation, make the right decision and create an attractive and cost-effective market offer), but sometimes the benefit of monitoring is in retaining loyal customers, and not in increasing income, especially with high competition.

Сейчас в тренде automatic price monitoring , as opposed to manual, for obvious reasons:

  •  saving on budget, since you do not need a staff to process a massive amount of data.
  •  exclusion of errors due to human factors, in addition to the above paragraph.
  •  high speed and data refresh rate.
  •  availability 24/7.
  •  efficiency 99.9%.
YOU WILL RECEIVE ALL THESE ADVANTAGES WITH THE Z-PRICE SERVICE!
If you do not monitor, what will happen?

Accordingly, if the retailer does NOT monitor the prices of competitors, then the sales results are unlikely to impress the owners of the company. Prices will not correspond to the current market dynamics, the outdated price is always a loss of profit: either there are no sales because the price is too high, or losses from low prices. Therefore, monitoring should always be present in the life of the retailer.

What to do after monitoring?

First, let's figure out what problems retailers may face after monitoring prices in the Internet:

  1. Lack of a scheme for dumping competitors. There are no agreed ways to influence competitive marketplaces.
  2. Нет запланированных решений по удержанию клиентов при занижении цены магазинами-конкурентами. Например, бесплатная доставка, подарок, бонусная карта и т. д.
  3. После кропотливой работы по контролю рекомендованной цены среди конкурентов, ритейлеры прекращают мониторинг в надежде на добросовестность партнеров и нарушения РРЦ появляются как грибы после дождя.
После анализа цен конкурентов, ВАЖНО:
  •  обдумать стратегию ценовой политики, как удержать клиентов не занижая цену;
  •  выполнить необходимые действия по оптимизации своих цен, при этом обязательно учитывая фактор присутствия рентабельности;
  •  прописать план решения возможных ситуаций в мире розничной торговли;
  •  определите заранее, чем вы готовы пожертвовать во избежания потери клиента;
  •  создайте запасной список акций и бонусов или других поощрений, которые ваши менеджеры могут запустить без согласования с руководством;
  •  распишите случаи/диапазон рисков, когда можно применять запасной список акций и бонусов.

И конечно же, продолжайте беспрерывный процесс отслеживания ситуации на рынке, чтобы “держать руку на пульсе”, ведь ценовые войны никогда не прекращаются.

Компания Z-PRICE всегда готова помочь в этом деле!

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